First-time VR

People came to meet other people, but the first-run experience made them complete more than fourteen lessons before they reached the social experience. The first run took roughly 15 minutes, and roughly 70% of people dropped out.

Contribution

I led the education strategy and interaction language inside a broader product, design, research, data, and engineering effort. My contribution was the shift from a front-loaded syllabus to behavior-triggered education at the moment of need.

Evidence

Onboarding completion improved by nearly 30%, weekly active use improved by about 20%, and new-user retention improved by roughly 7%. These were project outcomes, not copy-only attribution.

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